THE JODDOR LONDON STORY
Joddor London blends ancient Moroccan beauty secrets and western influences with the power of love to create 100% natural beauty products that nourish hair, body, nails and skin. These are the secrets that generations of women have used to maintain their glowing skin, beautiful hair and sleek nails.
The name Joddor is derived from the Arabic word for roots (judhur) and this is where the story begins.
All ingredients are ethically sourced and are exclusively extracted for Joddor London in Douar bouzenni Tamanar. The women of Tamanar, a small town in Essaouira Province, work to extract the oils that make up the main ingredients - Argan Oil and Prickly Pear Seed Oil - and it is their story that adds to the flavour that is uniquely Joddor London.
In this tiny forgotten town where all men are afflicted by a genetic illness that debilitates them and renders them unable to work, the women are the breadwinners and they make their living through extracting the raw materials that are the foundation of Joddor London products.
Making a difference
Joddor London is on a mission to build a leading beauty and skincare brand that encapsulates ancient Moroccan beauty secrets bringing luxurious products to market while providing economic stability to the hardworking women and the village of Tamanar. A percentage of all products sold will go back to the women of Tamanar.
The Joddor brand has been developed with the following core principles:
Giving back: Providing economic stability to the women of Tamanar through building confidence, providing employment and showcasing their stories.
Love: This is the backbone of everything we do. We think it makes a difference to the products we produce, the way we work with our team and how we interact with our customers.
Authenticity: We are transparent in our practices. We monitor and follow all phases of production from harvesting to final press, so we can confidently say it meets the Joddor high standards of quality and purity.
Joddor London products have been tried and tested for the past eight years in Moroccan spas. All products are "Organicaly made with love". Organicly is the Joddor word for100% natural, high-quality ingredients, thoughtfully sourced, blended with love and ancient wisdom.
Joddor London Liquid Gold is made of pure Argan Oil and acts as a daily moisturiser. It absorbs easily and minimizes the appearance of wrinkles, instantly giving the skin a radiant glow.
It is also used for nails and is extremely beneficial for hair and the scalp. Commonly used as a conditioner, it can help treat damaged frizzy hair.
This multi-tasking Liquid Gold Serum floods skin with hydration. The plant sterols active in the Argan oil soothe irritation and have a powerful effect, healing skin damaged by scars.
Joddor London Elixir Gold, moisturises, nourishes and brightens under-eye circles whilst helping to reduce the appearance of further discolouration.
It restores elasticity, neutralises free radicals that cause signs of ageing and minimises spider veins.
Made with Prickly Pear Seed Oil, one of the most expensive beauty oils in the world. With the rare combination of lightness in texture and a deep penetrating effect, it leaves the skin feeling soft and velvety. This 100% organic oil is a truly must-have in your anti-ageing arsenal.
Rose Water Spray Mist. This helps the absorbance of oils controls the pH levels on the skin and is made scientifically in Morocco by a French chemist.
Joddor London Limited believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognizable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.